Who Gen Y Inc. Has Engaged With


By completing an initial comprehensive cultural analysis using Gen Y Inc’s Cultural Diagnostic Tool, Gen Y Inc. quantifies and provides a comprehensive analysis of an organization’s culture. This analysis identifies cultural strengths, allowing for long-term culture optimization.

Once opportunities are identified, Gen Y Inc. empowers employees within an organization to have a risk-free and anonymous voice to help improve facets of organizational culture identified by Gen Y Inc.’s Tool.

Our win-win-win model allows our clients to empower employees, by enabling Gen Y Inc. to provide a vehicle for the discovery of cultural solutions. Our strategic alliances and partnerships ensure experience and expertise in all recommendations put forward and implemented.


Open any newspaper, and you will find articles highlighting the 21st century workplace, one where multiple generations work together and where the “future of work” is both daunting and uncertain. Already, competition for prime talent is fierce, where startups, SMEs and established corporations all look for the best and brightest in the “war for talent”. These pressures are increased by the reality that within the next ten years, 75% of the workplace will be “Generation Y”.

Yet, too many companies struggle in attracting and retaining young talent, and this is costly: every young employee lost within two years costs companies 30-50% of an employee’s starting salary. A stream of Baby Boomers leaving the workplace only worsens this problem, especially when companies have failed to integrate multigenerational engagement in their succession planning. Failure to adjust is impactful. It’s a situation no organization can bear to face.

The benefits of adapting to this landscape are clear: more dynamic and inclusive workplaces, a generation of fresh ideas, effective use of onboarding and professional skills development budgets and satisfied employees.

Internal Multigenerational Engagement

We build organizational culture, develop more creative and inclusive communications structures, facilitate onboarding and feedback processes by integrating the perspectives of multiple generations within the workplace.

External Branding and Strategy

We work with companies in showing why they’re attractive and dynamic workplaces, strengthening their brands and enhancing their external recruitment processes through our Gen Y Knowledge Centre and Emerging Talent Network.


Our Emerging Leaders Network is comprised of high-potential thought leaders, represented by emerging talent from Canada’s Top 20 Under 20 lists, the Globe and Mail National Student Advisory Council, World Economic Forum Global Shapers and much more.

Overall, these emerging leaders are building and selling entrepreneurial ventures and NPOs, run business and engineering organizations, govern the student unions, and compete nationally and internationally in athletics. They are artists and up and coming politicians who will lead our country and champion key issues and campaigns in the near future.

The Gen Y Inc. Blog


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